Task
DigiFit is an online fitness platform which condenses a broad range of fitness information, while simultaneously providing tailored health and fitness products and services to all types of consumers eager to transform or begin their fitness journey. There is a clear issue with regards to the abundance of information on the web and the amount of misinformation that one may encounter when attempting to research the topic of fitness. DigiFit solves this problem by providing health and fitness information that is documented by professionally accredited personal trainers. The consumer does not have to worry about personally searching for credible information on the internet. So what’s valuable about DigiFit and why is it a worthy venture to pursue? DigiFit allows people to workout from home and still get the benefits of having a personal fitness coach, or alternatively to go to the gym with more confidence and knowledge when training. The solution we provide is self service and convenience. Customers know they are getting professional advice that works, and they can do this at any hour of the day.
Industry and Market Analysis
Market opportunity
In this section, analyse target market, conduct market research, including value of markets based on willingness to pay, competitive analysis, forecasts of user demographics and Web site traffic volumes.
No matter how good your product or service can be, the e-business may suffer or fail unless its products or services are properly marketed. To achieve this, effective marketplace research is needed. If you know what the market place has on offer, market trends and benefits to the consumer/client, then your marketing plan should enable you to fully compete.
Competitive environment/competitive advantage
Make sure you include a SWOT Analysis for the proposed e-business
- How will your e-business stand out from the crowd?
- What makes your e-business different from other businesses?
- What makes your individual products different?
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