Task:
For CW2, students have to do individual critical analysis and answer the following :
Choose one laptop brand from this list: Dell, Acer, Asus, Lenovo, Microsoft, Samsung, Toshiba, Sony, Huawei and Apple and discuss:
1. How your chosen brand (of CW1) uses Motivation theories to influence repeat-purchase and build customer loyalty
2.How your chosen brand (of CW1) uses Perception theories to influence repeat-purchase and build customer loyalty
3. How your chosen brand (of CW1) uses Personality theories to influence repeat-purchase and build customer loyalty
4. How your chosen brand (of CW1) uses Lifestyle theories to influence repeat-purchase and build customer loyalty
Students do not have to do any primary research. They can use and link the group’s primary research (of CW1) to analyse and Include tables and pictures in the actual report.
You must include the following sentence in the actual section of the report: e.g. “for further analysis on how your chosen brand uses personality theories to influence repeat-purchase and brand loyalty
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