7004CRB Global Professional Development : Products or Services

Part A: Developing a strategy to lead change
Task 1 – Strategy Report
a) Using appropriate tools, critically evaluate the operating environment of your chosen case study company and complete a strategic analysis. 
b) Propose a strategic change management plan identifying your own leadership style.
It is expected that appropriate models, academic sources and good practice theory will be applied and be academically rigorous to support your work. Your work must be based on CMI and Module related materials
Task 2 – Launch Materials
Having proposed a strategic change management plan in Task 1, complete ONE task from the four options listed below based on your findings from task 1 to communicate the change.

a) Create Launch Materials (or similar intervention) for the change programme (including project name, logo, tag line, information leaflets, PPT slides and supporting notes) OR
b) Create Launch Webinar (or similar intervention) for the change programme (10 minutes including project name, logo, tag line, PPT slides and supporting notes)

OR
c) Design a teaching session on a specific Creativity and Innovation technique (10 minutes recorded session including lesson plan and materials including supporting notes) OR
d) Create two Short-term wins: based upon your analysis in Task 1, design and present two new innovative products or services for your case study company (including visuals, name, logo, tag line, information leaflet and supporting notes)

Part B: Personal and Professional Account
Task 3:
Write a critical reflective personal and professional account, answering the following question:
What skills and behaviours do I need to develop in order to creatively implement a programme of innovative change in a range of contemporary organisations?

Critically evaluate approaches to organisational strategy and managing change in professional practice
Critically review the application of creativity and innovation in changing an organisational strategy to achieve a business objective
Critically reflect on the leadership qualities for effectively managing strategic change with creativity and innovation in relation to professional development.