MKT501ALTERNATIVE ASSESSMENT (INDIVIDUAL) – CASE STUDYTITLE – “MARKETING STRATEGIES IN THE PANDEMIC”; BY ABISHEK CHAND; FIJI TIMES – 10AUGUST 2021DUE DATE – WEEK 15 – TOTAL MARKS: 25%INSTRUCTIONSThe global impact of covid 19 has changed the way decision makers in government, companies,community groups and various sectors in society in Fiji now operate. Movement restrictions coupledwith covid 19 protocols has prompted individuals to innovate their relevant marketing strategies. Thearticle attached provides an in-depth insight about the responses the different stakeholders haveundertaken to ensure that the businesses are able to continue providing albeit with some disruptionsto its services reaching customers or clients.You should carefully read the case study above (attached to this assignment question) beforeanswering the questions below.QUESTIONS1. Identify and discuss with examples four (4) major challenges confronted by the small microenterprises even before the onslaught of covid 19 as highlighted in the article. (5 marks)2. Discuss the statement, “consistency and honesty in terms of leadership”, by Shahi Kiran, andgive reasons as to why those factors are important in maintaining good customer relationshipeven in the face of adversity. (5 marks)3. Marketing experts are always anticipating the future survival of their business because of theunpredictability of the market which can either bring growth or decline depending on theemerging situation. Discuss the above statement with examples from your own experience?(5 marks).4. Discuss three (3) types of innovative entrepreneurship that emerged out of the covid 19 crisisto reach to the customers? (5 Marks).5. State one major problem faced by small micro enterprises based in rural areas and discusshow that can be mitigated. (2 marks).6. Discuss how the business community can and the stakeholders collectively contribute toaddressing some of the challenges highlighted in the article? (3 marks).
- Assignment status: Already Solved By Our Experts
- (USA, AUS, UK & CA PhD. Writers)
- CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS