Context:The assessment of this subject supports students in developing their skills and knowledge intopics that include environmental assessment, problem diagnosis, strategy development,and cultural and ethical contexts. Stakeholder meetings are a critical element in strategicmanagement. This assessment task provides experience and immersive understanding ofthe complex interactions involved in the development of strategic choices, and the need totake an integrative approach to problem solving. The increasing pace of technologicalchange and the increased impact of social media provides many challenges for businessesattempting to navigate towards growth and increased profitability. Rapid cycle times fornew products can lead to decisions being made that are not always in the best interests ofthe long-term survival of the firm. Disruptions to the everyday course of business comefrom anywhere and need to be responded to often in short time frames.IntroductionAssessment 2 Part B continues from scenario in Part A. In Part B, a disruption is introducedwhich necessitates re-consideration of the white paper done in Part A of the Assessment.Here is a recap of the scenario.Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based inGeelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the lastfinancial year. Pro-Go has a track record of innovation, and technology that provides excellent qualityresults in a small package able to operate with small batteries for extended periods of time. Thevideo files these cameras produce are known for having superior colour, and operate effectively inlower lighting conditions than competitor’s cameras. They are also marketed on the basis of theirextreme ruggedness, and reliability. Much of the technology used in its devices has been patented byPro-Go and is not currently available to other manufacturers.The Pro-Go management team has recognised that the ability to capture videos is now a feature ofmost phones. It suggests to them that the future of the stand-alone camera may be limited. Pro-Go’sCEO has requested the executive team meet independently to develop a strategy to guide thecompany over the next five years.
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