Skip to content
Menu
Timeless College
  • Alex Cavazzoni
  • Art Classes Near Me
  • AWS Training in Virginia
  • Bad Influence On Children
  • BROWZ safety compliance
  • Clarence McClendon
  • Digital Marketing Consultancy Kelowna
  • Freedom of speech on social media
  • Https://timelesscollege.xyz/
  • Https://timelesscollege.xyz/ – Timelesscollege.xyz
  • Https://www.timelesscollege.xyz/
  • Https://www.timelesscollege.xyz/ – Timelesscollege.xyz
  • In Home Tutoring
  • Integrated Atpl
  • Jewish Intimacy
  • Learn to play guitar online
  • Online Baseball Hitting Trainer
  • Prince George School
  • Quickbooks Classes
  • Sample Page
  • Schreibwettbewerb
  • STOCKS CRYPTO FOREX Trading
  • Timeless College
  • Timeless College – Timelesscollege.xyz
  • Timelesscollege.xyz/
  • Timelesscollege.xyz/ – Timelesscollege.xyz
  • Training as a Pilot
  • Website Creation Atlanta
Timeless College
BIZ104 Customer Experience Management

BIZ104 Customer Experience Management

November 15, 2021 by B3ln4iNmum
Task Summary In this assessment you will research an organisation’s current customer experience. To do this, you will do secondary research to see how customers interact with the organisation’s product or service across several touch points such as in-store, website, mobile, app, social media and e-mail. You will then explain the current customer experience for the organisation using your secondary research. As part of this you will identify and differentiate 2 customer segments. You will also apply CEM concepts and theories from the modules to help identify challenges and opportunities for the organisation. Please refer to the Task Instructions for details on how to complete this Assessment. The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Compare and contrast the emerging concepts and practices that shape the customer experience. b) Explore customer differentiation in service delivery and identify customer’s critical touchpoints that influence an organisation’s customer experience strategy c) Research a customer problem and develop an appropriate customer experience d) Develop and communicate a customer experience strategy e) Analyse and apply tools to monitor and evaluate a customer experience strategy Submission Context Customer experience is the perception of an organisation’s experience in the eyes of the customer. Building a customer experience strategy to improve the customer experience is important to strengthen and build long term customer relationships and align the organisation with the needs of the customer. This assessment is designed for you to apply your knowledge and understanding of the key concepts / theories that shape the customer experience. You are to select an organisation, assume the role of the CEM Manager and undertake research to show how customers interact with the organisation’s product or service across several touch points such as in-store, website, mobile, app, social media and e-mail. You will then analyse the data and evaluate and communicate your findings in a Research Analysis Report. Task Instructions Assuming the role of the CEM Manager for your selected organisation, you are to prepare a report to senior management on the findings and evaluation of your research and analysis concerning the organisation’s current customer experience. Choose an organisation / business that is: Of a reasonable size (30 or more employees)  Has a store or sell their products through other retailers or via online sales  Has a website  Uses social media to advertise / communicate with customers Uses other communication elements – mobile, app / email Look for an organisation that has a number of touch points to help you develop a customer journey. PLEASE NOTE: The following organisations cannot be used for this assessment. If you use any of these organisations, you will automatically fail the assessment.  Woolworths  Coles Kmart  Apple Amazon Ikea Coca Cola McDonalds Starbucks
tag Read less
  • Assignment status: Already Solved By Our Experts
  • (USA, AUS, UK & CA PhD. Writers)
  • CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • The purpose of this assignment is to create a strategic project management plan for the implementation of a new technology to address a business solution that accounts for people, process, and technology.
  • Nurse leaders have many opportunities to develop innovative organizational projects. – Free Nursing Tutor – Essay Blazers
  • Fraud is intentional deceit or trickery that results in a – Free Nursing Tutor – Essay Blazers
  • You are a job coach at the local community center. – Free Nursing Tutor – Essay Blazers
  • Week 6 Written Assignment Application Exercise 3: Using your Office – Free Nursing Tutor – Essay Blazers

Recent Comments

  • A WordPress Commenter on Hello world!

Archives

  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021

Categories

  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2022 Timeless College | Powered by WordPress and Superb Themes!