Skip to content
Menu
Timeless College
  • Alex Cavazzoni
  • Art Classes Near Me
  • AWS Training in Virginia
  • Bad Influence On Children
  • BROWZ safety compliance
  • Clarence McClendon
  • Digital Marketing Consultancy Kelowna
  • Freedom of speech on social media
  • Https://timelesscollege.xyz/
  • Https://timelesscollege.xyz/ – Timelesscollege.xyz
  • Https://www.timelesscollege.xyz/
  • Https://www.timelesscollege.xyz/ – Timelesscollege.xyz
  • In Home Tutoring
  • Integrated Atpl
  • Jewish Intimacy
  • Learn to play guitar online
  • Online Baseball Hitting Trainer
  • Prince George School
  • Quickbooks Classes
  • Sample Page
  • Schreibwettbewerb
  • STOCKS CRYPTO FOREX Trading
  • Timeless College
  • Timeless College – Timelesscollege.xyz
  • Timelesscollege.xyz/
  • Timelesscollege.xyz/ – Timelesscollege.xyz
  • Training as a Pilot
  • Website Creation Atlanta
Timeless College
BUAD 209 International Marketing Research

BUAD 209 International Marketing Research

October 30, 2021 by B3ln4iNmum
Scenario: Our consulting group has been hired by the Okanagan School of Business (OSB) to explore student perceptions, expectations, and usage of social media tools, such as Facebook and Twitter. Specifically, the OSB wants to understand students’ expectations related to the OSB’s use of social media, in addition to learning more about how students use, or would like to use, social media for communicating and collaborating with their school friends, peers, and faculty. Some possible questions include: What social software tools do students use most frequently? What features of these social software tools are important to students? Do students see any educational benefits in using these tools at college? Do students expect their professors to “friend” them on Facebook/LinkedIn? Should the OSB have a “Fan” page on Facebook? If so, would you join? Should school resources for creating and managing social media profiles be allocated to OSB groups, such as Enactus and other clubs? Do you believe that new or prospective students would expect the OSB (including professors) to have a Facebook, LinkedIn, or Twitter profile? The primary question faced by the OSB is to determine whether it is important to foster a social media presence. If so, in what form (e.g., which tools) should this presence take place, in order to meet the needs of prospective and existing students, professors, and the administration? Before investing more time and money into discussing this issue, the OSB has asked you to clarify the potential pitfalls, challenges, and opportunities associated with engaging prospective, new, and existing students through social media, both inside and outside of the classroom. Part A: Preparing for Your Focus Group What is the management problem and the marketing research problem faced by the Okanagan School of Business? Define your target market or population that has the information you need. Conduct secondary data research to gain some background expertise and perspective. What are the issues, concerns, challenges, and opportunities faced by other institutions interested in adopting social media? Provide references and citations for the information you collect. Write down your research purpose or questions, with numbered research objectives. Prepare some initial comments for introducing your group, the issues to be discussed, the rules of engagement, confidentiality, audio/video recording, and other general information. Write down some general and specific questions that you will ask your focus group. Write down your concluding comments that you can use to summarize the session.   Part B: Conducting the 
tag Read less
  • Assignment status: Already Solved By Our Experts
  • (USA, AUS, UK & CA PhD. Writers)
  • CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Consolidation of Contemporary Nursing Practice in
  • Quantity And Quality Of Evidence
  • MBS680 Auditing: The Assurance Practitioner
  • MBS680 Auditing: Cost of Sales Process
  • MBS680 Auditing: Internal Control Activities

Recent Comments

  • A WordPress Commenter on Hello world!

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021

Categories

  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2022 Timeless College | Powered by WordPress and Superb Themes!