BUS5SMM Sustainable Management and Marketing

Choose sustainability or sustainability related topics oWhat you know about this topic? oWhat aspects of this topic most interest you? oWhat you like to research about this topic? What you want to know from this topic? Explore the topic Developing Research Question •Focused on a single problem or issue of sustainability or related to sustainability •Researchable using secondary sources (academic journal articles) •Feasible to answer within the timeframe and practical constraints •Specific enough to answer thoroughly •Complex enough to develop the answer over the space of 5 academic journal articles •Relevant to your field of study and/or society more broadly Type of Research Question Research question type Formulation Descriptive research What are the characteristics of X? Comparative research What are the differences and similarities between X and Y? Correlational research What is the relationship between variable X and variable Y? Exploratory research What are the main factors in X? What is the role of Y in Z? Explanatory research Does X have an effect on Y? What is the impact of Y on Z? What are the causes of X? Evaluation research What are the advantages and disadvantages of X? How well does Y work? How effective or desirable is Z? Action research How can X be achieved? What are the most effective strategies to improve