Question:
1.Reflecting on Boons et al. (2013), Evans et al. (2017) and Schaltegger et al. (2016) describe the value created by Seventh Generation’s business model. Based on the inputs on the Flourishing Business Model Canvas and the example of Tiffinday, would you describe Seventh Generation as having a ‘strongly sustainable’ business model that encourages flourishing. Why or why not? Use examples to explain the reason for your interpretation and consider how other’s interpretations are aligned with or different from your own.
2.Explore the materials on the Future-Fit Business Framework website. Considering the “Break Even Goals” and “Positive Pursuits” that are defined on p.38 and p.52 of the F2B2 Methodology Guide, offer an assessment of how Seventh Generation is doing in relation to these criteria. What are their strengths and where could they improve their performance? Would you describe Seventh Generation as a Future-Fit Business? Why or why not?
3.Please reflect on the discussion post below. What is your opinion of Seventh Generation?
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