BUSI 1210 Marketing Strategy- getting information on your target market

Using the same product as in the first 2 individual assignments, consider that you are the brand management team for your product’s company and you have been asked to develop an integrated communication strategy for the upcoming year.

1. Identify the target market you have determined to be appropriate for this communication strategy (2 marks)

2. Identify 3 existing databases your product’s company can leverage (use) to build relationships with potential customer within your identified target market, why they are appropriate for getting information on your target market and explain how each one can be used.  (6 marks)

3. How can your product’s company capture data on its target market to build its own database? Give the details of at least 3 different examples and explain how each one can be used. (6 marks)

4. Discuss 5 touch points you feel are critical for your product’s company  to build/maintain a relationship with its target market and explain why they are critical and how they will influence the purchase decision of the target market. (5 marks)

5. Explain how your product’s company can use social media marketing to reach the identified target market. Be sure to be specific about the platforms (minimum of 3) you will use and  how each will help to get your message to the target market you are attempting to reach