:0•1NA:74 ArC • 5.:5 5 c.>Part 1. Analyse consumer behaviour of specific markets (40%) Task Description Read the case study and complete the task below.Task 4/11.6AWYMPOOL5111111.14551aVITY.•••• –Case Study.Te• a.•••••-• 2010 Nissan PatrolEach industry and each company has a different way of identifying and measuring their I markets. The marketing concept cannot be applied without this process. How can a product be tailored, priced, effectively promoted and distributed if we do not know who is going to buy it, where, when, how often they are going to buy it and what they want to know about it? it can be a difficult task to gain accurate and timely information on the total sales of a product and the characteristics of its buyers. The car industry has solved the first part of the problem 4-• measuring what is being sold ‘is through the vehicles sales and registration monitoring service, VFACTS (short for vehicle facts). The Chamber of Automotive Industries set up the VFACTS service when the industry members became dissatisfied with the accuracy of data they were receiving from previous sources. Instead of waiting for registration data to be complied, the VFACTS service gains its information from the retailers car dealerships) directly. The process is controlled by a committee, comprised of industry representatives. Each vehicle sold is categorised into one of eight predetermined groups, These groupings are used by the Chamber of Automotive Industries to produce a monthly report on the passenger market, divided into ‘segments’ of:Assessment 2 Version 1,3 Last Updated: November 2014 cti C.7 147?- soy- :0•1NA:74 ArC • 5.:5 5 c.>Part 1. Analyse consumer behaviour of specific markets (40%) Task Description Read the case study and complete the task below.Task 4/11.6AWYMPOOL5111111.14551aVITY.•••• –Case Study.Te• a.•••••-• 2010 Nissan PatrolEach industry and each company has a different way of identifying and measuring their I markets. The marketing concept cannot be applied without this process. How can a product be tailored, priced, effectively promoted and distributed if we do not know who is going to buy it, where, when, how often they are going to buy it and what they want to know about it? it can be a difficult task to gain accurate and timely information on the total sales of a product and the characteristics of its buyers. The car industry has solved the first part of the problem 4-• measuring what is being sold ‘is through the vehicles sales and registration monitoring service, VFACTS (short for vehicle facts). The Chamber of Automotive Industries set up the VFACTS service when the industry members became dissatisfied with the accuracy of data they were receiving from previous sources. Instead of waiting for registration data to be complied, the VFACTS service gains its information from the retailers car dealerships) directly. The process is controlled by a committee, comprised of industry representatives. Each vehicle sold is categorised into one of eight predetermined groups, These groupings are used by the Chamber of Automotive Industries to produce a monthly report on the passenger market, divided into ‘segments’ of:Assessment 2 Version 1,3 Last Updated: November 2014
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