1. Should Emotiv keep trying to convince major console makers to endorse its technology as part of their platform or is just being PC enabled sufficient for the launch? 2. If Emotive manages to convince one of the console makers in time for a fall 2008 debut, what marketing strategy (in terms of price, channel, consumer promotions, etc.) would best facilitate rapid adoption? How about if EPOC is only PC enabled? 3. What kind of demand could materialize for the EPOC if it is console enabled? How relevant is the Guitar Hero analogy in answering this question? 4. Do any of the non-gaming applications for Emotiv’s technology seem like better alternatives to gaming? 5. What do you think about Le and Do’s long-term vision for BCI technology?
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