Bloomberg BusinessWeek (BBW) Current Events AssignmentSB101– Sections 9, 12, and 15Throughout the semester, you havebeen asked to keep abreast of current events in theworld of business byreading Bloomberg BusinessWeekmagazine.For this individual assignment, choose from one of the major topicsthat we have discussed in class (e.g., mergers and acquisitions, marketing,business ethics) and write a two-three page research paper discussing currentbusiness events related to the topic.Your research must:·Reference two or more companies.·Include at least three articles including at least onearticle from Bloomberg Businessweek.oYou may also refer to articles from The Wall Street Journal and TheNew York Times.oSources other than BloombergBusinessWeek, The Wall Street Journal, and The New York Times may not beused for this assignment.·Reference articles that have been published within thepast six months.Structure yourdiscussion as follows:1. Introduction (include this subheading, and thosewhich follow, in your paper)Indicate the topic that you areaddressing (e.g., mergers and acquisitions) and briefly summarize thebusiness event(s) that you are referencing (based on the articles you havechosen).2. AnalysisCompare and contrast how the companiesapproached the situation (e.g., how did two companies handle an ethical issuedifferently; how did three companies differ in how they set their marketingstrategy within an industry).Note this section is based on thefacts outlined in the articles that you have read.3. DiscussionDiscuss in detailhow thesituation was handled by the companies, and the strengths/weaknesses of theapproach, based on what you have learned in SB101. Would you havedone anything differently if you were the manager in charge of the situation?Note this section is reflectsyour opinion which is supported by your knowledge of the business topic.4.ConclusionBriefly discuss the conclusions you have drawn from yourresearch on the topic that you chose for this assignment. – Continued on next page – Format:Your paper must follow this format:·Headingincluding your name, SB101, section, and date·Double-spaced·Times New Roman, 12 point font·Maximum length – three pages·Cite your sources (in-text and in a reference list at theend of your paper) using APA Style. For details, refer to sources suchas The Little Bobcat Handbook or.english.purdue.edu/”>https://owl.english.purdue.edu/·Number the pages, and be sure to staple them together! Grading: You can earn up to 100 (unweighted)points for this assignment. This assignment is weighted 10% when your weightedaverage is calculated. Your grade is based on the followingcriteria: Completeness of research (20 points)·At least three, relevantarticles·At least one articlefrom Bloomberg BusinessWeek·Other articles fromapproved sources Introduction (15points)· Complete, briefsummary of articles chosen Analysis(20 points)·Comparesand contrasts actions taken by companies·Factsfrom the articles are used to support the analysis Discussion(20 points)·Detaileddiscussion clearly outlines how the situation was handled by the companies andthe strengths/weaknesses of the approach·Conceptsand terminology learned in SB101 support the opinion stated in this section Conclusion(15 points)·Brief,yet complete, conclusion supported by analysis and discussion Professionalism(10 points)·Neatlyformatted·Notypos, misspelled words, or grammatical errors·
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