Assignment task This is your summative assessment. In this assessment, you will learn and develop a marketing plan. The task description, necessary resources, instructions and marking criteria are available in the course profile. Assignment Task Tesla Motor Inc. (https://www.teslamotors.com/) recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a “marketing plan” for the Australian market for 2016-2017. Assessment format Read the instructions and marking criteria as this assessment has some basic guidelines. Note that the task 3 follows a report style. It should contain the following: •The completed marking criteria form as the top sheet •The II page will be your title page – assessment task no, your name and id, tutor name, coordinator name etc. •The III page should contain table of contents •The IV page should contain executive summary •The next few pages should contain the “marketing plan” (please see the moodle pages and textbook for examples) •The final page should contain all references following APA citation style.
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