Digital Marketing Portfolio (316MKT)Digital Marketing Portfolio (316MKT)Recommended Essay Structure– Cover Page– Table of Contents– Chapter 1: Digital Marketing & Communications Portfolio Plan (40%)(3,000 words – approx. 7-10 pages)Chapter 1.1: Introduction (5%)Chapter 1.2: Market Research & Literature Review (SOSTAC Framework) (15%)Chapter 1.3: Proposed Marketing Plan (RACE Framework) (20%)– Chapter 2: Digital Marketing Artefacts (min. 3 distinct sets) (30%)(500 words – approx. 3-6 pages)Chapter 2.1: Artefact Set 1 (10%)Chapter 2.2: Artefact Set 2 (10%)Chapter 2.3: Artefact Set 3 (10%)– Chapter 3: Artefacts Justification (20%)(1,500 words – approx. 3-5 pages)Chapter 3.1: Overall Justification for Integrated Approach (10%)Chapter 3.2: Evaluating Campaign Effectiveness (10%)– List of References (10%)– Appendices (Optional – for further explanation and/or placement of oversized imagery/diagrams etc.)KEY INSTRUCTIONS:Font: Arial or Times New Roman (Size 12, Line Spacing 1.5)File Type: Microsoft Word or PDFWord Limit: 5,000This word limit applies strictly to Chapters 1, 2 and 3 only.Not inclusive of the Cover Page, Table of Contents, References and Appendices.Students must use the CU approved APA Style both in-text citations and referencing.It is recommended to have a minimum of 10 good quality referencing and appropriate academicsources. Students should avoid sources such as Wikipedia, magazines and personal blogs etc.CU Library Guide – Referencing in APA Style: How to Referencehttps://libguides.coventry.ac.uk/apa/howtoCoventry University APA Referencing Quick Guide (7th Edition)https://libguides.coventry.ac.uk/ld.php?content_id=33184133
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