Please follow the instructions in the attached file and use the 3 charts in the second attachment to complete the assignment. The one page memo will require using the 3 exhibits as a visual aid. No need to change the exhibit formats just need to add numbers. Document Preview: SI422 Assignment #2 –Exhibit 1Cost LeadershipDifferentiationBroad MarketNarrow MarketOptional – feel free to create your own exhibits…SI422 Assignment #2 –Exhibit 2Optional – feel free to create your own exhibits…price & cost per unitMarginpriceaveMarginMarginCostsMarginCostscostaveMarginCostsCostsCostsFirm CROA/ROS/ROEFirm AROA/ROS/ROEFirm BROA/ROS/ROEFirm EROA/ROS/ROEFirm DROA/ROS/ROEOptional – feel free to create your own exhibits…SI422 Assignment #2 – Exhibit 3dollar per unit4Comment:(In this comment box you should explain the rational for how you conducted your cost analysis, which numbers are exact, which are estimates, and how you came up with your estimates)Margin3MarginMarketingMarketing2RentRent1LaborLaborRaw materialsRaw materialsFirm AFirm B Attachments:
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