Notes for case study analysis – MNGT3002 – PSB T3 – 2018 Please refer to the course outline alongside this document, as well as any relevant instructional documents on Blackboard. This overview should be used for both Individual case study and group case study. Individual case studyDue: Friday 26th OctoberWords – 1500-2000Group case studyDue: Friday 30th NovemberWords 3000-3500 The case studies are available on BB in the course materials folder. Case studies are designed for students to have the opportunity to practice and demonstrate many of the course outcomes. Therefore, case studies are crucial for achieving the strategic goals of the course. Students may make assumptions about the case study, but they must be logical or reasonably supported, e.g. this organisation will have an extensive marketing program as organisations in this industry typically market their products heavily (author, date). Students should use the following format when writing case study reports: An introduction OR executive summary introducing the report Background (this is a background to the case – what’s happening)Issues and ProblemKey IssuesRelevant theories to address problemsProblem-Solving Objectives, including the strategic objectiveImplementation/Action Plan Students are NOT asked to answer the questions at the bottom of each case study; they instead are instructed to follow the format outlined above and apply this format to their own case study. Students/groups might consider using the questions at the end of their case study to stimulate verbal discussion within their groups to encourage brainstorming of ideas in preliminary meetings on their case study, but are expected to then move on and properly address the format. “Background”, “Issues and Problem” and “Key Issues” are likely to be the easiest for the students to work out. Note – they are asked to present issues and problems then focus in on the key issues, this is to encourage them to first look at the macro issues and then funnel down to what they argue are the most important points, rather than just listing the obvious issues. “Relevant theories to address problems” – theory mentioned for this section needs to be linked directly to the issues and problems they have raised. Applying theory to problems is an important part of the learning outcomes successful students are expected to achieve for this course. When addressing “Problem-Solving Objectives, including the strategic objective” and “Implementation/Action Plan”, the objectives and plan the groups present needs to be logical, well thought out, as well as efficient and effective at solving the problems raised with the identified issues. Students need to give consideration to available resources (time, money, skills etc.), and the problem solving objectives presented need to be highly likely to solve the problem without creating further problems, plus the objectives and plan should not deviate from strategic objectives of the case study organisation.
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