1. Jot down all the products and services in your portfolio which combine to make up your value proposition
2. Describe how your value proposition contributes to eliminate your target customer’s pain points. Separate sticky notes should be used for each pain reliever
3. Describe how your value proposition contributes a positive result for your target customer. Separate sticky notes should be used for each gain creator.
1. List only the combination of products and services that directly provide value to the relevant customer segment.
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