Submission Front Sheet Programme BTEC Higher National Diploma (HND) in Business (RQF) Unit Title and Number: Innovation and Commercialisation (Unit 8) Assignment title Innovation and Commercialisation Assignment Brief Unit RQF level/CodeLevel4/ (M/508/0494) Module Tutor Name /EmailDr Tariq Mehmood [email protected]Credit Value 15 Assignment Brief Code(A-J 2021) RQFBM-I&C0602055 Cohort Name Assignment Date Set 6th Sep 2021 Student’s Name Student’s Registration Number Submission Date Distribution Date Is this a first submission Is this a referral submission Word Count Learner’s statement of authenticityI certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Student’s Signature Date Complete and copy this page and add it as the front sheet to your online submission Key Dates Key DatesSemester starts13/09/2021Semester ends03/12/2021 Formative assessment Dropbox opens in week 6 (teachers can prepone this date if they wish to)18/10/2021 Formative assessment Dropbox closes in week 8 Teachers may extend this date by one week, depending on the class progress.07/11/2021 FORMATIVE FEEDBACK TO BE COMPLETED BY22/11/2021 Final SUBMISSION (not for Research Project) box opens on26/11/2021Final SUBMISSION box closes on [multiple submissions allowed on the final box until the deadline]06/12/2021For January 20 and January 21 students 19 students (both A and B): Teacher’s result submission deadline (submission of result excel sheets, observation records, exam and answer sheets, portfolios, etc. with proper comments and grades on Moodle): IV for these students needs to be completed by 19/12/2021 as they need to apply for the Top up/progress to 2nd year. Mr Jaquan to put post date for these 2 cohorts as 19/12/2021 at 23:59 hours.12/12/2021 For all remaining classes: Teacher’s result submission deadline (submission of result excel sheets, observation records, exam and answer sheets, portfolios, etc. with proper comments and grades on Moodle). Teachers to leave their name and date below the feedback on Moodle.19/12/2021Internal Verification completion date of the remaining cohorts. Mr Jaquan to put the post date for these cohorts as 07/01/2022 at 23:59 hours07/01/2022Referral Dropbox will open (for internal purposes only) from: Note for the students: If you (a student) get a referral in your 1st submission, please repair it and email it to the college Admin who will forward it to concerned teacher. The email addresses are: Business Marketing students: [email protected] Hospitality Management students: [email protected] Health and Social Care: [email protected] The teacher will check your repaired report and if it is complete, it will go on Moodle.20/12/2021 [Only admin staff can upload the referral work after taking approval from the teacher]Referral Dropbox closes on:23/01/2022Referral result deadline for teachers:06/02/2022 Students to note: No Term Break, maximum 2 chances to clear the modules. If any module is not cleared in the 1st submission (which is to be submitted within the final submission date), it will not be eligible for a Merit or Distinction. The grades declared by the College are not final until approved by the Pearson EXTERNAL EXAMINER Teachers to finish the teaching/exams/portfolios/presentations etc. by Week 8 so that the students can focus on final reports in the remaining weeks. To achieve the maximum retention, all the 12 weeks are to be properly utilised. We have Academic skills classes for the new students. However, please help the students you teach in achieving expertise in Harvard Referencing, Report writing, Holistic reports etc. The class timings are 9:30 am to 2:00 pm for mornings and 6:00 pm to 9:30 pm for evenings and the same are to be strictly adhered to. Teachers need to arrange tutorial between 2 pm to 5 pm. The students to note that during April, August and December, teachers are on holidays and they may not be able to attend to your emails on the regular basis. The classes are expected to be online face-to-face as advised in the timetable. There will be no term break in this semester. ALL GRADES ARE PROVISIONAL UNTIL INTERNALLY VERIFIED AND UNTIL EXTERNALLY CERTIFIED BY EDEXCEL. THIS MEANS THAT A GRADE CAN BE CHANGED AT ANY POINT UNTIL EDEXCEL CERTIFIES IT. All submissions for assessment must be submitted on Moodle in order to generate a Turnitin Report on plagiarism. The maximum Turnitin score admissible is 15% but a submission can be referred with a lower score depending on the size of the submission and size of the text highlighted for similarity. Assignments with high similarity will be automatically referred for reworking and resubmission. Including pictures of text or any other type of information (diagram for example) when created by the student will trigger an automatic referral. Introduction This unit aims to equip students with a comprehensive understanding of innovation and commercialisation. In today’s competitive landscape it is critical that organisations continually innovate both their product offering and processes to ensure that they remain competitive in the market. Furthermore, adopting a more commercially driven approach is vital to maximise the Return on Investment (ROI). In this unit, we will look at several tools and techniques organisations use to drive innovation and become more commercial in their approach. The aim of the unit is to give students cutting-edge knowledge, as well as practical application of the key ways’ organisations, become more innovative while remaining commercially driven. Assignment Brief (Part A&B)Innovation and CommercialisationLearning OutcomesLO1 to LO4Issue Date06/09/2021Lead IV/ IVSteve Williams/ Francis Marfo Learning Outcomes By the end of this unit a student will be able to: LO1 Explain the context for innovation and determine the difference between invention and innovation. LO2 Explain the different types of innovation. LO3 Discuss the process required to commercialise innovation LO4 Evaluate the range of methods for protecting ideas and understand their advantages and disadvantages. ASSESSMENT ACTIVITIES Submission Format Part APart A: This is an individual report submission. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, subsections, and illustrations as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. The recommended word limit is 2,500 words, although you will not be penalised for exceeding the recommended length. Unit Learning Outcomes LO1 Explain the context for innovation and determine the difference between invention and innovation LO2 Explain the different types of innovationAssignment Brief and GuidanceScenario and activity: Case Study An organization (of your choice) saw a rapid growth of its operations when it launched it product, and achieved a continuous rise in sales in its first three years due to its innovation and distribution capability. However, as the organisation enters its fourth year of trading, there has been a significant decline in its sales as a number of competitors have entered the market. The founder and CEO of the company think the answer is to create new range of innovative products. You have now been hired as a brand strategy innovation consultant to evaluate the situation and present recommendations on how the company should move forward. You are to produce a business report to be presented to the CEO, providing background information about innovation and the processes of innovation development. The report should cover the following Note: (Students are required to discuss their chosen organization with their tutor for approval prior to embarking upon compilation of the report). Part A: Working as a brand strategy innovation consultant, you are to produce a business report to present to the CEO by providing background information about innovation and the processes of innovation development. The report will constitute a critical analysis of how innovation is developed, embedded and measured in an organisational context. Innovation and invention are different so you need to compare the two and explain the importance of innovation and how it is shaped by organisational vision, leadership, culture and teamwork. Ensure your work analyses the different sources of innovation, and how organisations can foster and develop an environment and culture of innovation. Now there are different types of innovation processes and techniques including the 4Ps of innovation which includes the principle of frugal engineering, and the innovation funnel; you should analyse them in an organisational context. Submission Format Part B Part B: This is an individual report submission. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, subsections, and illustrations as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. The recommended word limit is 2,500 words, although you will not be penalised for exceeding the recommended length. Unit Learning Outcomes LO3 Discuss the process required to commercialise Innovation LO4 Evaluate the range of methods for protecting ideas and understand their advantages and Disadvantages Assignment Brief and GuidanceScenario and activity: Following the impressive report that you submitted from assignment (A), the CEO asked you to prepare another report for an innovation of your choosing. This will critically evaluate the nature of innovation and the context in which it is developed, providing evidence-based judgements on how organisations can overcome challenges to develop successful innovations. You should use the commercial funnel and the application of New Product Development (NPD) processing to build a detailed Innovation Business Case which includes ways to access funding and how to measure its overall effectiveness using appropriate techniques available to test, iterate and improve. The innovation will need to be commercially protected and there are different tools that can be used to develop, retain and protect knowledge and intellectual property. You should include an evidence-based evaluation of these different tools in the context of the wider business environment. Learning Outcomes and Assessment Criteria GRADING DETAILS Achievement of a pass grade A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit. Achievement of a merit or distinction grade All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade. Any learner submission that does not meet a targeted assessment criterion must be re-submitted by a date specified by the assessor. ALL GRADES ARE PROVISIONAL UNTIL INTERNALLY VERIFIED AND UNTIL EXTERNALLY CERTIFIED BY EDEXCEL. THIS MEANS THAT A GRADE CAN BE CHANGED AT ANY POINT UNTIL EDEXCEL CERTIFIES IT As per Pearson policy, you are only allowed two submissions per module. One for final submission and another one for referral. Failure to achieve a grade pass after a second submission will result in you having to repeat the module in the next term. Any re-submission or late submission (unless authorised due to mitigating circumstances) will be capped at a PASS grade only. Specification of Assessments Present your work in one business report style which should include table of contentsIn text referencesreference listfoot or end notes and appendices if anyInclude the reference code of this assignment on your assignment submission front page.Your signature to certify it authenticityEnsure the following information is in the footer on every page:Your name and college ID number The production date of your submission The code number of your assignment brief The page number at the bottom right-hand side. Spell-check the document and make sure there are no grammatical errors.Complete all the tasks.Produce clear specific reasoning and arguments in support of your answers.Submit your work in a single work processed document covering all Learning Outcomes as stated in the each of the task. You must include a bibliography at the end to show where your information was sourced.Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count. Extension and Late Submission Extension and Late Submission If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Plagiarism and Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: ‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include: the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement.the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement.unacknowledged quotation of phrases from another’s work.The deliberate and detailed presentation of another’s concept as one’s own.’ All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures. ‘Collusion occurs when, unless with official approval (Eg. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own (Carroll, J and Appleton, J. (2001) Plagiarism – A Good Practice Guide. Oxford Brookes University/JISC, Oxford). All work for assessment must be submitted with a Turnitin Report on plagiarism. The Maximum Turnitin score admissible is 15% (after deduction of 1% & 2% records). Assignments with more that this adjusted 15% score will be automatically referred for reworking and resubmission Any student might be called to seat through a viva with the lecturer to confirm any parts of the module through an interview which will then form part of the summative assessment. To access any feedback (formative/summative) you will have to access Moodle and open your assignment. You will have to click on the blue comment box in the righthand side and the feedback will appear within the text. You might have to click on the blue bubbles to see the feedback. Assignment Resubmission Policy A Resubmission is any work handed in for final assessment a second time. The Final Deadline is the date on which the whole assignment must be completed and submitted (usually in week 12 at the end of the semester). Work submitted To be Resubmitted Referred after Final Deadline Two weeks after the final deadline Missed Final Deadline End of next semester Missed formative assessment(s) and. End of next semester Referred after Final Deadline Support Material Unit 8 Innovation and Commercialisation Recommended Resources Books: Bessant, J. and Tidd, J. (2015). Innovation and Entrepreneurship, 3rd Ed. Oxford: Wiley. Druker, P. (2006). Innovation and Entrepreneurship. London: Harper Business. Matthews, C. and Bruggemann, R. (2015). Innovation and Entrepreneurship: A Competency Framework. London: Routledge. Trott, P. (2012). Innovation Management and New Product Development. Harlow: Pearson. Valikangas, L. and Gibbert, M. (2015). Strategic Innovation: The Definitive Guide to Outlier Strategies. London: Pearson FT Press. Journals Campaign (Haymarket Publishing).Harvard Business Review (Harvard Business PublishingHarvard Business ReviewThe Financial Times and other daily newspapers which contain a business section and market reports.
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