MMB7005M Leading Innovation and Cultural Change – Assessment support Please read this document carefully. It has been written in order to support students to be successful on this module assessment and will be a sound resource to return to when you have questions about the assessment. If you cannot find the relevant information in this document then *please speak to your seminar or lecture tutor at the end of scheduled sessions. *The last 30 minutes of each seminar are set aside for you to discuss the module assessment with your seminar tutor. Please ensure that you make good use of this time as we are unable to meet you outside of the scheduled sessions. Part 1: The assessment details business report critical review (3500 words -/+ 10%) 100% – 1 component 1. For an organisation of your choice, critically evaluate the current process for innovation and change present within the organisation. 2. Based on your critical evaluation and awareness of any current or potential environmental changes, detail justified recommendations on how the subject organisation should lead and manage innovation and change in 2020 and beyond. The report should relate to the relevant theories of innovation and change. The report should develop a clearly structured argument and include an introduction and conclusion. The assessment will take the form of an analytical, critical, and selectively compiled report with the correct citing and referencing of academic sources. It will be structured with separate sections and headings, appropriately included according to the relevance to the organisation. Links can be made between sections if this is appropriate and offers deeper analysis and evaluation. The report will resemble an essay with sections and headings, and it may be appropriate to use additional data, such as tables, graphs, etc. It is vital at this level of study that sources used are appropriate, correctly cited in text, and represented in an accurate reference list. You should include an executive summary. This will not be included in the word count. You should not include an appendix. All of the content must be held within the body of the critical review and any appendix or appendices included will not be marked. LEARNING OUTCOMES By completing this module students will demonstrate the ability to: 1. Critically evaluate a range of theories of the processes of innovation and change within organisations. 2. Review and analyse contemporary theories of how to manage and lead innovation and change. 3. Understand and apply academic standards in written work. Part 2: Assessment content guidance The following can be used as a structured guide to the issues that should be covered. Background to the company and the nature of its organisation.Detail and critically evaluate the current process for innovation present within the organisation. Including examples to evidence the current innovation process. Evaluate the current process of innovation with reference to relevant theories and concepts of innovation.Detail and critically evaluate the current process for change present within the organisation. Including examples to evidence the current change process. Evaluate the current process of change in relation to relevant theories and concepts of change.Briefly outline any current or potential (5 – 10 years in the future) potential macro and micro environmental changes which may impact the organisation.Based on your findings from points 2, 3 and 4 above make recommendations on how the organisation should lead and manage innovation and change in 2021 and beyond. The following sections are designed to support you in the construction of the assessment and be successful on the module. Please pay close attention to the content. It is not in order of importance, so please ensure that you are familiar with all of the content and refer back to it during the semester and when writing your assessment. The content is not exhaustive, but is built from the experience of teaching this and other modules at this level of study. Part 3(a): Choice of organisation and concepts used Timeline for completing the work All students should manage their own time at this level of study, however, you have large projects (e.g. capstones/dissertations) and a substantial amount of work to do this year. As such, it is important that you choose an appropriate organisation for this assessment and do so fairly early in the semester. By week 3 you should have chosen your organisation and be researching which aspects of the module are most relevant to the organisation while sourcing credible information to support your points. Questioning the organisation and the concepts used For example: What does the organisation do, where does it operate, and what will be the focus for this report? You may choose a global organisation which has a variety of different product ranges and decide to focus your report on one of those product ranges in one geographic market. Or you could choose to focus on an organisation which operates in one geographic market only. Please ensure that you can source sufficient information to support your report. Choosing a huge organisation is acceptable, if not necessarily recommended, but ensure that you take an explicit focus for this piece of work. If you choose a large organisation with a global presence then it may be more difficult to include the necessary detailed analysis for marks at the higher end. Choosing a specific international market/country, a region, or a series of contrasting markets/countries would be a way to add focus. Part 3 (b): Common mistakes on this assessment Academic skills It is important to avoid the temptation to link lots of quotations together to demonstrate your understanding. Even with these correctly cited they do not represent your work and, in some cases, could still be considered to be poor scholarship. They will also not offer an analysis of your organisation – just a collection of relevant quotations. Similarly, avoid unsubstantiated sections. Even if the information included in your assessment is accurate, if it is not paraphrased and correctly cited and referenced then it cannot receive significant credit. This is true for the concepts you use and the instances you use to evidence the application of concepts. Theoretical underpinning A theory is designed to explain observations and improve understanding. They should be used to help to analyse and evaluate an organisation from an innovation and change perspective. It is important to bring an understanding of a theory together with the applied example/s from your chosen organisation Use of multiple organisations You should choose one organisation – or a more focused aspect of one organisation – and analyse it using relevant examples (see preceding and following points) and theory. Many students have previously tried to demonstrate that they know about leading innovation and cultural change concepts and have used other organisations as comparative examples, but this is not what is required. You should demonstrate your knowledge of aspects within the module, but you should also apply this to the organisation chosen. Significant point: You can gain some credit for demonstrating your general understanding, but this is not the objective of the assessment and may reduce the coherence and structure of your report. Using the correct ‘tools’ to analyse the company is important within this assessment. Use of resources At this level the theories/concepts/ideas should be mainly taken and developed from journal articles, with other sources such as text books or edited volumes also used if and when they are appropriate. Other details re: the organisation may be taken from trade journals, web sites, credible broad sheet newspapers (FT, The Telegraph, The Economist etc.), but analysed and evaluated using an understanding of concepts and theories which is mainly derived from journal articles. Detailed sections should be included, but these should be in the style of critical, analytical, evaluative and supported prose; not the blocky application of reductive frameworks. Speak to your seminar tutor if you are unsure. Additional issues Consider the quality of the sources used. Internet sources should be used with care and quality material (journal articles etc.) should form the majority of the work. Ensure that you submit the work on time – the date and time are highlighted if you do not and you will receive a reduced mark as a result. You must not email work to academic staff. There simply is not the time to offer such a bespoke approach to all students and, as such, we cannot offer it to one. You should save your work securely – IT issues will not be accepted as an excuse of late submission. You will get the opportunity to receive feedback on a draft submission of the work (no more than 3 pages of A4) – please make sure that you use this opportunity, as well as the seminar sessions, to add to your understanding of the assessment. Part 3 (c): Ways to improve your assessment and FAQs There is not set way to complete this assessment. It is possible for two students to write on the same topic – organisation and country focus – and write very different pieces of work using different concepts and areas of analysis and still receive very good marks. This is because we expect you to offer an applied, critical, analytical and evaluative review which is selectively compiled based upon your research. Within 3500 words it is likely that two different people will focus on different areas as there is only a limited amount that any one student can write about in depth without providing a generic piece of work. Consider, therefore, what is too important to leave out. Ask the following questions of the work: Firstly Has the assignment brief been met? Does this piece of work reflect the mark that you are aiming for according to the marking criteria? (Critical distance is needed here). Is the writing clear and has it been thoroughly proof-read to reduce the chance for error? Secondly Is the information you have included insightful and supported by relevant examples? Are theories integrated to offer a deep of analysis? Has a selective, narrow and deep approach, rather than wide and shallow, been adopted? Is there a well-considered and effective use of structure? Could someone read it back and understand what you are saying? Is it critical and academic? Are the concepts used related to the company or have they just been included because they are related to the module? If the answers to the questions force you to go back and address aspects of the work then that’s a positive thing; it’s part of engaging with an academic approach. All lectures and seminars are interactive sessions which are built upon the application of core principles in Leading Innovation and Cultural Change to examples from businesses. These sessions take a number of forms, and include a range of case studies to be discussed in an interactive forum with feedback given each week based upon your responses. You are encouraged to identify issues with their work that they would like further clarity on and bring these to seminar sessions to discuss with the group. It is likely that other students will have similar concerns and the discussion would benefit all students. For more specific or detailed queries student should speak to their seminar tutor at the end of sessions. Do not bring large sections of work to sessions and ask for one-to-one analysis of your work. Small paragraphs may be appropriate, but it is your responsibility to complete this work. Please do not ask your tutor what kind of grade the work is likely to achieve. It is unfair and, arguably, unethical to ask this. Following submission Your work will be marked, in most instances, by your module tutor. However, the marking process is transparent and we moderate each other’s work as well as making all work available to the external examiner who checks for consistency and appropriateness. If you fail the assessment then your work will definitely have been checked by an internal moderator and the external examiner/s and a fail will have been agreed. Please do not email your tutor to ask for the work to be ‘re-marked’ for any reason. We have experienced this on a number of occasions in previous years and, as we follow the correct processes, we do not engage in this. Making good use of your time on the module should alleviate the need to ask this question. FAQs: Q. How many references should I use? A. It is more to do with the quality and relevance of the sources than the number. For example – 50 weak and irrelevant sources are less suitable than far fewer quality sources. Use you academic judgement to decide what to include and how to support the work you are submitting. Avoid the overuse/overreliance on a small number of sources; even if they are very good and relevant sources. Check the Moodle site for the types of information that should be included. Q. Can sources be taken from sources that are not in English and translated? No. This is not appropriate as we cannot verify the accuracy of the source or translation. Typical feedback The below shows some of the comments that we have left on students’ work in previous years and can be used to help you to understand the type of issues to address – again, this is not exhaustive, but should support you to understand the types of issues that we look for at this level. MMB7005M Leading Innovation and Cultural Change – Assessment support Please read this document carefully. It has been written in order to support students to be successful on this module assessment and will be a sound resource to return to when you have questions about the assessment. If you cannot find the relevant information in this document then *please speak to your seminar or lecture tutor at the end of scheduled sessions. *The last 30 minutes of each seminar are set aside for you to discuss the module assessment with your seminar tutor. Please ensure that you make good use of this time as we are unable to meet you outside of the scheduled sessions. Part 1: The assessment details business report critical review (3500 words -/+ 10%) 100% – 1 component 1. For an organisation of your choice, critically evaluate the current process for innovation and change present within the organisation. 2. Based on your critical evaluation and awareness of any current or potential environmental changes, detail justified recommendations on how the subject organisation should lead and manage innovation and change in 2020 and beyond. The report should relate to the relevant theories of innovation and change. The report should develop a clearly structured argument and include an introduction and conclusion. The assessment will take the form of an analytical, critical, and selectively compiled report with the correct citing and referencing of academic sources. It will be structured with separate sections and headings, appropriately included according to the relevance to the organisation. Links can be made between sections if this is appropriate and offers deeper analysis and evaluation. The report will resemble an essay with sections and headings, and it may be appropriate to use additional data, such as tables, graphs, etc. It is vital at this level of study that sources used are appropriate, correctly cited in text, and represented in an accurate reference list. You should include an executive summary. This will not be included in the word count. You should not include an appendix. All of the content must be held within the body of the critical review and any appendix or appendices included will not be marked. LEARNING OUTCOMES By completing this module students will demonstrate the ability to: 1. Critically evaluate a range of theories of the processes of innovation and change within organisations. 2. Review and analyse contemporary theories of how to manage and lead innovation and change. 3. Understand and apply academic standards in written work. Part 2: Assessment content guidance The following can be used as a structured guide to the issues that should be covered. Background to the company and the nature of its organisation.Detail and critically evaluate the current process for innovation present within the organisation. Including examples to evidence the current innovation process. Evaluate the current process of innovation with reference to relevant theories and concepts of innovation.Detail and critically evaluate the current process for change present within the organisation. Including examples to evidence the current change process. Evaluate the current process of change in relation to relevant theories and concepts of change.Briefly outline any current or potential (5 – 10 years in the future) potential macro and micro environmental changes which may impact the organisation.Based on your findings from points 2, 3 and 4 above make recommendations on how the organisation should lead and manage innovation and change in 2021 and beyond. The following sections are designed to support you in the construction of the assessment and be successful on the module. Please pay close attention to the content. It is not in order of importance, so please ensure that you are familiar with all of the content and refer back to it during the semester and when writing your assessment. The content is not exhaustive, but is built from the experience of teaching this and other modules at this level of study. Part 3(a): Choice of organisation and concepts used Timeline for completing the work All students should manage their own time at this level of study, however, you have large projects (e.g. capstones/dissertations) and a substantial amount of work to do this year. As such, it is important that you choose an appropriate organisation for this assessment and do so fairly early in the semester. By week 3 you should have chosen your organisation and be researching which aspects of the module are most relevant to the organisation while sourcing credible information to support your points. Questioning the organisation and the concepts used For example: What does the organisation do, where does it operate, and what will be the focus for this report? You may choose a global organisation which has a variety of different product ranges and decide to focus your report on one of those product ranges in one geographic market. Or you could choose to focus on an organisation which operates in one geographic market only. Please ensure that you can source sufficient information to support your report. Choosing a huge organisation is acceptable, if not necessarily recommended, but ensure that you take an explicit focus for this piece of work. If you choose a large organisation with a global presence then it may be more difficult to include the necessary detailed analysis for marks at the higher end. Choosing a specific international market/country, a region, or a series of contrasting markets/countries would be a way to add focus. Part 3 (b): Common mistakes on this assessment Academic skills It is important to avoid the temptation to link lots of quotations together to demonstrate your understanding. Even with these correctly cited they do not represent your work and, in some cases, could still be considered to be poor scholarship. They will also not offer an analysis of your organisation – just a collection of relevant quotations. Similarly, avoid unsubstantiated sections. Even if the information included in your assessment is accurate, if it is not paraphrased and correctly cited and referenced then it cannot receive significant credit. This is true for the concepts you use and the instances you use to evidence the application of concepts. Theoretical underpinning A theory is designed to explain observations and improve understanding. They should be used to help to analyse and evaluate an organisation from an innovation and change perspective. It is important to bring an understanding of a theory together with the applied example/s from your chosen organisation Use of multiple organisations You should choose one organisation – or a more focused aspect of one organisation – and analyse it using relevant examples (see preceding and following points) and theory. Many students have previously tried to demonstrate that they know about leading innovation and cultural change concepts and have used other organisations as comparative examples, but this is not what is required. You should demonstrate your knowledge of aspects within the module, but you should also apply this to the organisation chosen. Significant point: You can gain some credit for demonstrating your general understanding, but this is not the objective of the assessment and may reduce the coherence and structure of your report. Using the correct ‘tools’ to analyse the company is important within this assessment. Use of resources At this level the theories/concepts/ideas should be mainly taken and developed from journal articles, with other sources such as text books or edited volumes also used if and when they are appropriate. Other details re: the organisation may be taken from trade journals, web sites, credible broad sheet newspapers (FT, The Telegraph, The Economist etc.), but analysed and evaluated using an understanding of concepts and theories which is mainly derived from journal articles. Detailed sections should be included, but these should be in the style of critical, analytical, evaluative and supported prose; not the blocky application of reductive frameworks. Speak to your seminar tutor if you are unsure. Additional issues Consider the quality of the sources used. Internet sources should be used with care and quality material (journal articles etc.) should form the majority of the work. Ensure that you submit the work on time – the date and time are highlighted if you do not and you will receive a reduced mark as a result. You must not email work to academic staff. There simply is not the time to offer such a bespoke approach to all students and, as such, we cannot offer it to one. You should save your work securely – IT issues will not be accepted as an excuse of late submission. You will get the opportunity to receive feedback on a draft submission of the work (no more than 3 pages of A4) – please make sure that you use this opportunity, as well as the seminar sessions, to add to your understanding of the assessment. Part 3 (c): Ways to improve your assessment and FAQs There is not set way to complete this assessment. It is possible for two students to write on the same topic – organisation and country focus – and write very different pieces of work using different concepts and areas of analysis and still receive very good marks. This is because we expect you to offer an applied, critical, analytical and evaluative review which is selectively compiled based upon your research. Within 3500 words it is likely that two different people will focus on different areas as there is only a limited amount that any one student can write about in depth without providing a generic piece of work. Consider, therefore, what is too important to leave out. Ask the following questions of the work: Firstly Has the assignment brief been met? Does this piece of work reflect the mark that you are aiming for according to the marking criteria? (Critical distance is needed here). Is the writing clear and has it been thoroughly proof-read to reduce the chance for error? Secondly Is the information you have included insightful and supported by relevant examples? Are theories integrated to offer a deep of analysis? Has a selective, narrow and deep approach, rather than wide and shallow, been adopted? Is there a well-considered and effective use of structure? Could someone read it back and understand what you are saying? Is it critical and academic? Are the concepts used related to the company or have they just been included because they are related to the module? If the answers to the questions force you to go back and address aspects of the work then that’s a positive thing; it’s part of engaging with an academic approach. All lectures and seminars are interactive sessions which are built upon the application of core principles in Leading Innovation and Cultural Change to examples from businesses. These sessions take a number of forms, and include a range of case studies to be discussed in an interactive forum with feedback given each week based upon your responses. You are encouraged to identify issues with their work that they would like further clarity on and bring these to seminar sessions to discuss with the group. It is likely that other students will have similar concerns and the discussion would benefit all students. For more specific or detailed queries student should speak to their seminar tutor at the end of sessions. Do not bring large sections of work to sessions and ask for one-to-one analysis of your work. Small paragraphs may be appropriate, but it is your responsibility to complete this work. Please do not ask your tutor what kind of grade the work is likely to achieve. It is unfair and, arguably, unethical to ask this. Following submission Your work will be marked, in most instances, by your module tutor. However, the marking process is transparent and we moderate each other’s work as well as making all work available to the external examiner who checks for consistency and appropriateness. If you fail the assessment then your work will definitely have been checked by an internal moderator and the external examiner/s and a fail will have been agreed. Please do not email your tutor to ask for the work to be ‘re-marked’ for any reason. We have experienced this on a number of occasions in previous years and, as we follow the correct processes, we do not engage in this. Making good use of your time on the module should alleviate the need to ask this question. FAQs: Q. How many references should I use? A. It is more to do with the quality and relevance of the sources than the number. For example – 50 weak and irrelevant sources are less suitable than far fewer quality sources. Use you academic judgement to decide what to include and how to support the work you are submitting. Avoid the overuse/overreliance on a small number of sources; even if they are very good and relevant sources. Check the Moodle site for the types of information that should be included. Q. Can sources be taken from sources that are not in English and translated? No. This is not appropriate as we cannot verify the accuracy of the source or translation. Typical feedback The below shows some of the comments that we have left on students’ work in previous years and can be used to help you to understand the type of issues to address – again, this is not exhaustive, but should support you to understand the types of issues that we look for at this level.
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