MGT611_Assessment 2_Foreign Market Entry StrategyPage 1 of 7 ASSESSMENT 2 BRIEFSubject Code and TitleMGT611/MGMT6015 International Business StrategyAssessment – 2International Market Entry StrategyIndividual/GroupIndividualLength2500 wordsLearning OutcomesThis assessment addresses the following Subject LearningOutcomesc) Undertake an applied practical project on internationalmarket expansion, develop entry strategy and advocate timingof market entry.c) Critically evaluate and assess changes in the internationalbusiness environment to effect policy change.SubmissionFor 12 weeks delivery – By 11:55pm AEST/AEDT Friday at endof Module 5.2 (Week 5).For 6 weeks (Intensive) delivery – By 11:55pm AEST/AEDTFriday at end of Module 5.2 (Week 5).Weighting40%Total Marks40 Marks Context:Assessment 2 follows on from Assessment 1, which focuses on researching the externalbusiness environment of an emerging market for a chosen Australian large conglomerate withthe potential to internationalise. In Assessment 2, you should use your understanding andknowledge obtained from Assessment 1 to develop an entry strategy for your chosenorganisation to enter into the select emerging market.Instructions:NOTE: Assessments 1 and 2, which are both individual assessments, will feed intoAssessment 3, a group assignment focuses on competition strategy.MGT611_Assessment 2_Foreign Market Entry StrategyPage 2 of 7Based on the information (e.g. theory) presented in your first assignment you will need todiscuss and analyse the chosen emerging market environment. You need to develop entrystrategy into the emerging market that you have chosen in the first assignment. Pleaseremember, that you must draw on theory developed in the first assignment and justify thechoice of all elements of the strategy (place of entry, timing of entry, scale of entry, and modeof entry). You also need to briefly discuss resources required to undertake this entry strategy.The key question that you should address is “Why” – so, when you describe the selectedelements of entry strategy, you need to justify the selection based on theory, other firms’experience you may have found in the literature, and your logical thoughts. The use of thegraphical illustrations including figure (s), table, maps, and any supporting visual materialsthat are relevant to the context of your research should add value to the discussion. You mustclosely relate your entry strategy to the information provided in the first assignment (hostcountry industry, operating environment, resource conditions as well as home countryenvironment, resources and capabilities of the organisation etc.). Given the differencesbetween advanced economies and emerging economies with regards to the quality of theinstitutions (e.g., regulatory framework, capital market structure), physical and technologicalinfrastructure, capital market, talent/labour market, overall economic condition, politicalinstability, you should extensively discuss the strategies that the senior management of yourchosen organisation should take to navigate the challenges to tap market opportunities. Hereyou are expected to be critical rather than taking a simple descriptive view to present yourarguments.Suggested format:Whilst the format may vary for your report, below is suggested format for you to follow:• Cover Page (course, assignment title, student name/id, word count in main body)• Executive summary: Succinctly discuss the main purpose of the report, theoretical andanalytical tools used, key finding and the strategic implication of those findings for thesenior management team of your chosen organisation. Suggest 150 and 200 words(excluded from the total word count).• Table of Contents (list all main and sub-section headers and page number)• Introduction: Articulate the key concepts of the topic briefly, provide a good backgroundof the organisation including its business, competitiveness, market position in the localmarket, competitors, market share annual turnover, products etc. as well as thebackground of the select emerging market. Provide a brief structure describing varioussections of the report in the last paragraph of the introduction. Suggest up to 400 words• Main body• Country and Product Market Attractiveness Assessment: Briefly describe thestriking features of your chosen emerging country market including economic,MGT611_Assessment 2_Foreign Market Entry StrategyPage 3 of 7political and legal cultural dimensions, and specific product (s) that are suitable forthe select emerging country market. Justify in some detail why the particularcountry has been chosen and the reasons for the product choice. Suggest up to500 words• Relevant theory (s) of foreign market entry strategy: Discuss potential entrystrategy (s) and their underpinning theoretical perspective to demonstrate howthey fit with the organisation’s business model as well as the operatingenvironment of the particular emerging country. Suggest up to 800 words• •Strategic Implications of the Choice: Discuss the resources required to implementthe international business strategy, and possible risks. Specifically discussorganizational, financial, marketing, leadership and human resources, as well asenvironmental considerations. Suggest up to 600 words• Conclusion (detail and reflect on the information that was available and utilised inassembling this assignment, considering whether there was enough, its validity andreliability). Suggest up to 200 words• Reference list (provide a complete reference list for the resources that are cited in thereport).• Appendix (not mandatory, any material that supports points made in the main body).Some Useful Sources to Find Information for the Assessment:Australian Stock Exchange – https://www2.asx.com.au/, explore further about the list of theselected companies.The Department of Foreign Affairs and Trade – https://www.dfat.gov.au/, is the governmentbody to promote international trade and foreign investment of Australia.Economic Freedom – https://www.heritage.org/index/, measures the advancement ineconomic freedom, prosperity and opportunity.Cultural Dimensions of Geert Hofstede – https://hi.hofstede-insights.com/national-culture,comprises data on national culture across the six dimensions of Hofstede.globalEDGE – https://globaledge.msu.edu/site/about. The globalEDGE is a rich knowledgeweb-portal for international business, hosted by Michigan State University.The CAGE Distance Framework – https://www.ghemawat.com/cage. Describes the cultural,administrative, geographic and economic distances across countries to demonstrate theirimplications in international business, hosted by Professor Pankaj Ghemawat.The Worldwide Governance Indicators (WGI) –http://info.worldbank.org/governance/wgi/. Reports aggregate and individual governanceMGT611_Assessment 2_Foreign Market Entry StrategyPage 4 of 7indicators for over 200 countries and territories over the period 1996–2019, for sixdimensions of governance.The World Development Indicators – https://datatopics.worldbank.org/world-developmentindicators/, is a compilation of relevant, high-quality, and internationally comparablestatistics about global development and the fight against poverty.Ease of Doing Business – https://www.doingbusiness.org/en/rankings, is an index that rankscountries to underline how conducive the regulatory environment of a country to start andoperation of a local firm.Corruption Perception Index – https://www.transparency.org/en/cpi/2020/index/nzl, rankscountries based on injustice of corruption.Referencing:It is essential that you use appropriate APA style for citing and referencing research. Pleasesee more information on referencing herehttp://library.laureate.net.au/research_skills/referencingCriteria for AssessmentYour assessment will be graded according to the criteria set out in the Assessment Rubricbelow. Please read this carefully.Submission Instructions:Submit the report via the Assessment link in the main navigation menu inMGT611/MGMT6015 International Business Strategy. The Learning Facilitator will providefeedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.Academic IntegrityAll students are responsible for ensuring that all work submitted is their own and isappropriately referenced and academically written according the Academic Writing Guide.Students also need to have read and be aware of Torrens University Australia AcademicIntegrity Policy and Procedure and subsequent penalties for academic misconduct. These areviewable online.Students also must keep a copy of all submitted material and any assessment drafts.MGT611_Assessment 2_Foreign Market Entry Strategy Page 5 of 7Marking Rubrics Assessment CriteriaFailUnacceptablePass(Functional)Credit(Proficient)Distinction(Advanced)High Distinction(Exceptional)% Points0-49%50-64%65-74%75-84%85-100%Knowledge and understanding(technical and theoreticalknowledge)Selection and discussion of thekey descriptive informationabout the firm (continued),relevant industry, and firm’scompetitive position. This isprimarily a summary of the firstassignment30%Limitedunderstanding ofrequired concepts andknowledgeKey components ofthe assignment arenot addressed.Knowledge orunderstanding of thefield or discipline.Resembles a recall orsummary of key ideas.Often confusesassertion of personalopinion withinformationsubstantiated byevidence from theresearch/coursematerials.Thorough knowledge orunderstanding of thefield or discipline/s.Supports personalopinion andinformationsubstantiated byevidence from theresearch/coursematerials.Demonstrates acapacity to explain andapply relevantconcepts.Highly developedunderstanding of thefield or discipline/s.Discriminates betweenassertion of personalopinion andinformationsubstantiated by robustevidence from theresearch/coursematerials and extendedreading.Well demonstratedcapacity to explain andapply relevantconcepts.A sophisticated understandingof the field or discipline/s.Systematically and criticallydiscriminates betweenassertion of personal opinionand informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Mastery of concepts andapplication to new situations/further learning.Country and Product MarketAssessmentJustify the selection of theemerging country and theproduct (s).Demonstrates noawareness of theproduct-marketopportunitiesassessment.Demonstrates limitedawareness of theproduct-marketopportunitiesassessment.Demonstratesconsistent awareness ofcontext and/or purposeof the assignment.Demonstrates anadvanced andintegratedunderstanding of theproduct-marketopportunitiesassessment.Consistently demonstrates asystematic and criticalunderstanding of the productmarket opportunitiesassessment. MGT611_Assessment 2_Foreign Market Entry Strategy Page 6 of 7 20%Evaluation of the choice of entrystrategy and their fit with theorganisation’s business modeland the context of the emergingmarketSelection and analysis of relevanttheory(s) and their application inthe context of the chosenorganisation and the emergingcountry operating environment.25%Limitedunderstanding ofrequired concepts andknowledgeKey components ofthe assignment arenot addressed.Knowledge orunderstanding of thefield or discipline.Resembles a recall orsummary of key ideas.Often confusesassertion of personalopinion withinformationsubstantiated byevidence from theresearch/coursematerials.Thorough knowledge orunderstanding of thefield or discipline/s.Supports personalopinion andinformationsubstantiated byevidence from theresearch/coursematerials.Demonstrates acapacity to explain andapply relevantconcepts.Highly developedunderstanding of thefield or discipline/s.Discriminates betweenassertion of personalopinion andinformationsubstantiated by robustevidence from theresearch/coursematerials and extendedreading.Well demonstratedcapacity to explain andapply relevantconcepts.A sophisticated understandingof the field or discipline/s.Systematically and criticallydiscriminates betweenassertion of personal opinionand informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Mastery of concepts andapplication to newsituations/further learning.Effective CommunicationAbility to informatively andconcisely impart the informationgathered.10%Difficult tounderstand foraudience, nological/clearstructure, poor flowof ideas, argumentlacks supportingevidence.Audience cannotfollow the line ofreasoning.Information, argumentsand evidence arepresented in a way thatis not always clear andlogical.Line of reasoning isoften difficult to follow.Information, argumentsand evidence are wellpresented, mostly clearflow of ideas andarguments.Line of reasoning is easyto follow.Information, argumentsand evidence are verywell presented; thepresentation is logical,clear and wellsupported by evidence.Demonstrates culturalsensitivity.Expertly presented; thepresentation is logical,persuasive, and wellsupported by evidence,demonstrating a clear flow ofideas and arguments.Engages and sustainsaudience’s interest in the MGT611_Assessment 2_Foreign Market Entry Strategy Page 7 of 7 topic, demonstrates highlevels of cultural sensitivityEffective use of diversepresentation aids, includinggraphics and multi-media.Correct citation of key resourcesand evidenceAdherence to the report format,style, grammar, and referencing15%Demonstratesinconsistent use ofgood quality, credibleand relevantresources to supportand develop ideas.Demonstrates use ofcredible and relevantresources to supportand develop ideas, butthese are not alwaysexplicit or welldeveloped.Demonstrates use ofhigh quality, credibleand relevant resourcesto support and developideas.Demonstrates use ofgood quality, credibleand relevant resourcesto support and developarguments andstatements. Showsevidence of wide scopewithin the organisationfor sourcing evidence.Demonstrates use of highquality, credible and relevantresources to support anddevelop arguments andposition statements. Showsevidence of wide scope withinand without the organisationfor sourcing evidence.
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