Student internal use onlyMOVING FORWARD, THINKING AHEAD.Assignment PlanningAdvanced Diploma in Business AdministrationCourse Unit: International MarketingWord Count: 25001.0.0 Assessment Objectives1.1.0 The Assignment AimOne of the critical success factors for any company is marketing theirproducts or services internationally. This assignment coversinternational marketing operations by examining issues such as productpolicies, pricing, marketing communications, distribution channels andmarketing research. The factors governing the decision of a company tomarket their products or services are explored in detail. Individual andteam projects form a core part of this course to enable the student toapply the theory to professional practice.1.2.0 The Assignment OutcomesThe Assignment objective of this Principles of Business Finance is toassess and to evaluate the students with the basic theory and practice ofthe international marketing of firms and marketing decision making.2.0.0 About the Assignment2.1.0 What are the assignment being expected ?You are acting a Management Consultant in International Marketing fora start-up company and you are asked to prepare a “completeinternational marketing report” for this start-up to introduce allmanagement members of the start-up company to internationalmarketing.The management of the startup is expecting you to examine andunderstand the elements involved in an international marketing strategyopportunities for this new start-up company such as: the marketinginformation system in international markets, segmentation andtransnational positioning, alternative strategy for penetration anddevelopment in international markets, and key decisions in formulatinginternational marketing strategy.Given the steady development and growth of international businessaround the world, the effort of this report for the start-up company willfocus on the significance of an organization, implementation and controlof international marketing as a key factor in a business strategy for manyStudent internal use onlyMOVING FORWARD, THINKING AHEAD.enterprises.This report will be expected to be read by all management members whoare having no background onto business conceptions nor to themarketing background and this report should be covered incorporatingboth theory and practical solution & samples.You will explore in the report with the real world of internationalmarketing planning by executing a real project, participating in the startup company regarded in the international market.2.2.0 What contents should be included in your report ?1 Understand the Cultural Environment of Global Markets✓ Introduce the Scope and Challenge of International Marketing✓ Introduce the Dynamic Environment of International Trade✓ Brief cultural dynamics in assessing global markets✓ Introduce Culture, Management Style, and Business Systems✓ Work the Political Environment and International LegalEnvironment2 Assess Global Market Opportunities✓ Introduce a Global Vision through Marketing Research✓ Understand the Economic Development in Americas , Europe ,Africa , Middle East and the Asia Pacific Region3 Understand the Concepts of Developing Global MarketingStrategies✓ Explain the concept of Global Marketing Management : Planning &Organisation ; Products & Services for B2C & B2B ; InternationalMarketing Channels ; Integrated Marketing Communications andInternational Advertising✓ Make a Personal Selling and Sales Management✓ Prepare Pricing for International Markets4 Understand the Implementation of Global Marketing Strategies✓ Negotiate with International Customers, Partners and Regulators✓ Illustrate a guide for Developing a International Marketing PlanStudent internal use onlyMOVING FORWARD, THINKING AHEAD.Assessment Criteria Pass Criteria( all topics shown herebelow should be covered in the Assignment )Learning Outcome 01 – Understand the Cultural Environment of Global Markets✓ Introduce the Scope and Challenge of International Marketing✓ Introduce the Dynamic Environment of International Trade✓ Brief cultural dynamics in assessing global markets✓ Introduce Culture, Management Style, and Business Systems✓ Work the Political Environment and International Legal Environment Learning Outcome 02 – Assess Global Market Opportunities✓ Introduce a Global Vision through Marketing Research✓ Understand the Economic Development in Americas , Europe , Africa , Middle East and theAsia Pacific Region Learning Outcome 03 : Understand the Concepts of Developing Global Marketing Strategies✓ Explain the concept of Global Marketing Management : Planning & Organisation ; Products& Services for B2C & B2B ; International Marketing Channels ; Integrated MarketingCommunications and International Advertising✓ Make a Personal Selling and Sales Management✓ Prepare Pricing for International Markets. Learning Outcome 04 : Understand the Risk and Return✓ Negotiate with International Customers, Partners and Regulators✓ Illustrate a guide for Developing a International Marketing Plan
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