Appendix 1 The essay
The suggested word counts for the sub-sections are illustrative rather than prescriptive.
Discuss the debate between the cultural dimensions approach and anti-essentialist perspectives about cultural complexity.
First, (in approx. 1,250 words) discuss the cultural dimensions approach with reference to arguments supporting the validity and reliability of research in this vein. Next, (in approx. 1,250 words) discuss critiques of the cultural dimensions approach, especially with reference to anti-essentialist perspectives about cultural complexity.
Finally, (in approx. 500 words) discuss your own position informed by the above debate regarding appropriate methodology for studying intercultural business communication. In this part, you are encouraged to relate your argument to your own ‘field’ (e.g. business management, marketing, human resource, communications).
Appendix 2: Assessment criteria
Your presentation will be marked against the following criteria, which are coherent with the assessment criteria for your Coursework 1. The criteria are presented according to the alphabetical order of the headings, rather than levels of importance.
Clarity of argument (20%)
Present your argument clearly and with adequate details. Demonstrate a good command of the theoretical concepts and frameworks that you use. Integrate the chosen sources convincingly into your argument.
Demonstrate criticality in a constructive way.
Organise and present your argument in a reader-friendly way. Reference all information that is not originally yours in an appropriate and consistent format, including both in-text citations and the reference list in the end.
Demonstrate sophisticated understanding in relation to reliable academic sources.
Demonstrate that your arguments in different parts of the presentation are coherently linked with each other and collectively contribute to a sensible, overall argument.
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