1. Evaluate the importance of different business functions and show how they link together.
2. Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student.
This assignment requires an evidenced based approach to the discussion of the business functions of organisations.
Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.
• 1 academic textbook
• 4 web-based articles to include use of a corporate web site and a trade or national press article
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