Choose a large Australian company in one of the following industries: Dairy Industry, Hotel chains, Health care. Research the company from strategic management point of view and produce a Business Report with the following structure Environmental analysis: PESTLE (identify opportunities and threats), Industry Life Cycle and 5 Forces analysis. Make a conclusion about the nature of competition and the industry attractiveness. Describe any strategic groups that exist in the industry.
Analysis, and Evaluating the big macro-forces, e.g. the economy, technological factors, etc, and how they could impact the industry in which your company operates in the future. For example, if your company is in the healthcare industry, how could economic factors impact the entire healthcare industry in the future? What OPPORTUNITIES and what THREATS could the economic factors pose to the healthcare industry in Australia? This is the sort of analysis you need to conduct. We need this analysis when we design or redesign the company strategy, so that the latter is taking advantage of the opportunities and is protecting the company from the threats.
When conducting 5 Forces analysis, do not forget that this is an industry level analysis, i.e. how each of the forces is impacting the industry, not only the chosen company. In this sense, there is no 5 forces analysis of CSL Limited, for example, but 5 forces analysis of the health care industry, of which CSL limited is a part. The same logic applies to Industry Life Cycle. If the industry is in growth, all competitors of this industry are in growth.
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