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MGT5173 Marketing And Management
Task
Task Description:
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
Examine their marketing mix, focusing on the 4Ps for products and 7Ps for services, that your chosen organisation is currently applying.
Assess their relationship marketing strategy with an emphasis on their current tactics.
Provide recommendations on how your chosen organisation can improve its marketing strategy.
The Topic/title
1.Feel free to discuss possibilities with your lecturer.
2.‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3.Recommendations could relate to the future, or to what others could learn from this situation.
Formatting And Layout
Please note the following when completing your written assignment:
1.Writing: Written in English in an appropriate business/academic style
2.Focus: Focus only on the tasks set in the assignment.
3.Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
4.Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
5.All referencing should be in Harvard style.
Learning Outcomes tested (from module descriptor)
LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.
LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.
LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.
LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.
Assessment Criteria to achieve each outcome a student must demonstrate the ability to:
•Discuss theoretical concepts related to elements of marketing strategy throughout the paper
•Examine the competitive environment in the development of marketing strategies and tactics
•Identify and adapt marketing strategies to internal and external challenges and changes
•Use problem-solving and creative skills to provide suggestions and recommendations to organisations
MGT5173 Marketing And Management
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