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MGT536 International and Global Marketing Management Enterprises

MGT536 International and Global Marketing Management Enterprises

November 6, 2021 by B3ln4iNmum

Task:

Answer the following Question from the Mount Everest-1996 Case
Why did this tragedy occur? What is the root cause of this disaster? Are tragedies such as this simply inevitable in a place like Everest? What is your evaluation of Scott Fischer and Rob Hall as leaders? Did they make some poor decisions? If so, why? What are the lessons from this case for general managers in business enterprises? Guidelines: – Think of the structure and logic of your argument – Be specific in providing evidence from the case no less than 100 words per Question reference to the page number in the case
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