The subject of the paper is to write an essay about the process consumers make when purchasing a product or service. The textbook has many detailed information about this subject matter, and many chapters focused on certain aspects of this process. This is a top level review of the process, but I want to include at least THREE concepts from the book (ie: How does culture affect the process or Do men and women have a different process or does the cost of the service matter in the decision making process – to name a few examples).
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