a. Analyse and understand how social media platforms have evolved
b. Investigate, interpret and report on social media insights
c. Demonstrate an understand key social media trends and how it impacts strategy and campaigns
1. What’s changed on the social media platform in the last 12 months?
2. What’s the usage amongst different age groups (Demographic)
3. Research relevant examples of how brands use the platform to reach their intended audience
4. What’s likely to change in the next 12 months for the channel?
• Prepare and write a discussion paper (500-700w) outlining the key points in your presentation (include and Intro, Body and Conclusion) with some critical analysis on the future direction of the social platform
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