Following your collaboration work with your colleagues in which you examined the most viable entry strategy into the Malaysian market, you have now been asked by your CEO and other top executives of your company to preset a 10-minute video pitch to explain your international marketing strategy. The aim is to clearly outline your strategy and demonstrate via oral presentation, why you believe this venture would be successful if your strategy were approved and implemented.
Submission Type: Individual Work
Assessment Method: Video Presentation
Artefact: Video with PowerPoint slides
Following the feasibility study you conducted in your first assessment, and the market entry strategy you developed jointly with your colleagues in your second assessment, preset a 10-minute video pitch to explain your international marketing strategy to the CEO and other top executives of your company. Clearly outline your strategy and demonstrate via your oral presentation, why you believe this venture would be successful in the Malaysian market, if your strategy were approved and implemented.
Organize your analysis using a report style format featuring the following sections:
- Macro and microenvironment
- Situation Analysis
- Market Size
- Segmentation, Targeting and Positioning
- Marketing Objectives
- Marketing Strategy
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