Task:
Stores two competing online stores that sell seafood/fruits/fresh products. Compare and contrast. let me know what are the two online stores. – “Group Assignment 2 Information Sheet” are main instruction of the assignment. For STP and strategy, maybe include table and explain them. Prefer Table. Put table for similarity and difference.
Explain in detail. -Ignore ‘group’ or ‘three to five students’ since its individual assignment. Its a report. -Please apply theories from the slides shown below. Under lecture topic (pdf). Apply theories needed on the report. Not explain theories but rather applying to the report if needed !!!
1 Identify how retailers balance customer service through personalization versus standardization.
2 Explain how customers evaluate a retailer’s customer service.
3 Indicate the activities a retailer can undertake to provide high-quality customer service.
4 Articulate retailers’ service failure strategies.
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