MRKT 621 Marketing Management: Research in Marketing

The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth research on the topic and write the research paper. The theme for research is: Marketing/ Branding Initiatives that balance People, Planet and Profits 
 
Please note that theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme. 
 
Important Suggestions:  
1) This is a very broad theme. It is important that you select a narrow area of research under this broad theme for better output. 
2) Please review resource links provided below to help you understand how to write research papers. Link 2 is particularly useful guide. 
 
Instructions 
 
1) You may consider organizing the research paper as follows: 
• Introduction  
• Relevance of the topic 
• Objective of the Research/ Research Questions 
• Discussion (organize in appropriate sub sections) 
• Conclusions  
 
2) The suggested word limit is 1800-2500 words. 
 
3) Must use external academic (these include research journals; consider using your library) and relevant non-academic references. Provide in-text citations and should provide references in APA format. 
 
Resources to learn more about organizing a Research Paper: 
1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper-
2009.pdf  
2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/   
3) https://cnc.bc.ca/services/library/tutorials-help/research-paper