You are now employed as a team of marketing consultants to help design a Marketing Plan for the client, Thrive at Curtin. Thrive at Curtin is your client, your marketing plan should be done based on their services. The link can be the major reference. To understand more about your client, you may check their business/service/product from other sources. You should use the link below to work on the questions: Home https://www.futureofworkinstitute.com.au/thrive-at-work http://ceriph.curtin.edu.au/thrive/ Q1)Marketing Objectives (What are you hoping to achieve? What is the purpose of your marketing activity?) Q2)Analysis and Evaluation of Thrives at Curtin (SWOT Analysis) (Identify the internal strengths and weaknesses and evaluate external opportunities and threats. This is NOT based on your proposed product, but what your client is at the current point in time. Come up with at least 5 different points for each) StrengthsWeaknesses1. 2. 3. 4. 5.1. 2. 3. 4. 5.OpportunitiesThreats1. 2. 3. 4. 5.1. 2. 3. 4. 5. Q3)Competitive Audit and Positioning (What are the unique selling points/ competitive advantage of the product? You can highlight some of the key strengths from your SWOT. This is the brand and product at the current point in time. Not based on your proposed idea.) Competitive audit: For the main competitors, you have to ensure that they are competing directly with Thrive at Curtin in the same market. Thus, they are selling similar products/services, and that their augmented products are super competitive. I suggest you find a competitor which is based in Australia. Perceptual Map: The dimensions should reflect the competitive advantage of Thrive at Curtin. It is about how Thrive at Curtin position themselves and how their competitors work in the market. References
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